Men's Responsible Denim

Man wearing a white T-shirt and dark-wash bootcut jeans, and a pile of FatFace denim jeans in various washes.




Stylish. Made to last. Fit for purpose.
It’s time to do denim differently, with jeans that are responsibly sourced and stylish – because why do good when you can do great?

A stack of men's denim jeans with a cotton stem on top.


Produced with environmentally friendly washes to reduce water usage, energy usage, and chemical and worker impact (measured using Environmental Impact Measurement reports). The same great quality FatFace Denim, talked about responsibly.

    Other benefits of our Responsible Denim:
  • 100% of the cotton used for our cotton products is sustainably sourced
  • 15% of the main body is made using recycled cotton
  • Jacron patches to avoid using leather or plastic PU
  • 100% recycled polyester zip tape
  • 30% recycled polyester pocket bags
Close up details of men's denim jeans & raw cotton.

Our unique denim

From classic cuts to stylish staples, there's something for everyone in our denim collection - so we know you'll find the perfect pair.

    A simple overview of our denim:
  • Zip fly on all fits
  • 28” to 42” waist
  • Six washes across four fits
  • Available in three lengths:
    Short 29.5”, Regular 31.5”, Long 33.5”
Man wearing a long-sleeved white t-shirt with light-wash straight leg jeans & navy trainers.


A traditional relaxed fit with a straight leg shape. The perfect all-rounder.

Man wearing a short-sleeved white t-shirt with mid-wash slim leg jeans & navy trainers.


Our favorite jeans have a modern, slim shape that make them perfect from day to night.

Man wearing a short-sleeved white t-shirt with dark-wash bootcut jeans & navy trainers.


With a straight fit from waist to knee with extra room at the ankle, they’re rugged and ready for any occasion.

Man wearing a short-sleeved white t-shirt with mid-wash lean fit jeans & navy trainers.


Our slimmest fit yet with a hint of stretch. Made for a smarter, modern look.