It all began in 1988 with Tim and Jules selling tees from their campervans in the French Alps. In fact, that's where our name comes from: inspired by their favorite black 'fat' mountain run in Val d’lsere, La Face.
Since then, our brand and our clothes have evolved from selling just sweats and t-shirts from our founders’ early days, but our heritage still remains.
It's always been our sense of adventure and fun that makes us who and what we are. We're more than just ordinary. And so are our clothes.
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