It all began in 1988 with two guys selling tees from their campervans on the slopes in the French Alps. In fact, that's where our name comes from: inspired by the founders’ favorite black 'fat' mountain run in Val d’lsere, La Face.
We now have over 200 UK stores and a fast growing network of stores in America’s most beautiful east coast towns. These, combined with a thriving global e-commerce business, a fantastic crew and a loyal customer base, means our family and brand story just keeps growing.
Absolutely everything we do is designed to be loved by all our customers for life outside the 9-5. It's always been our sense of adventure and fun that makes us who and what we are. We're more than just ordinary. And so are our clothes.
designed by us
From vintage markets to faraway lands, old country homes to rugged coastlines — our designers find inspiration everywhere. Our designs are completely original, from the cut and cloths, right down to the trims and prints.
built to last
Crafted with care, our clothes are made to take whatever life throws at them. Which means we choose fabrics that go the distance and use rugged stitching and construction. These are clothes designed to be lived-in — and loved — for the long term.