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Man wearing a white T-shirt with mid-wash slim fit jeans, and a pile of FatFace denim jeans.

FROM OLD
TO NEW.

INTRODUCING

OUR NEW ECO DENIM.

All our men's denim is already more sustainable, from the responsibly sourced cotton to the low water wash, and we're continually trying to improve our products for our customers and the environment.

A stack of folded jeans in various denim washes.

20% RECYCLED COTTON.

Our new eco denim contains 20% recycled cotton in the fabric and eco metal trims that require less energy and water to produce. They're the same great fit and wash as the jeans you know and love, just made a little better for the planet.

You'll see a mix of old and new styles for a little while, as throwing away perfectly good denim isn't good for the planet either.

Close ups shots of the label, stitches and button details of a pair of jeans.

THE FITS

Get the fit you want with our great range of comfortable styles.

Man wearing a white t-shirt with mid-wash slim fit jeans.

SLIM

Snug, but comfy on the leg, with a looser ankle. The perfect jeans from day to night.

Man wearing a white t-shirt with dark-wash straight fit jeans.

STRAIGHT

Relaxed fit with a straighter shape. The perfect all-rounder.

Man wearing a white t-shirt with dark-wash lean slim fit jeans.

LEAN SLIM

Our slimmest, tapered fit. Made for a smarter, modern look.

Man wearing a white t-shirt with dark-wash bootcut fit jeans.

BOOTCUT

With a straight fit from waist to knee with extra room at the ankle, they’re rugged and ready for any occasion.

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