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All our men's denim is already more sustainable, from the responsibly sourced cotton to the low water wash, and we're continually trying to improve our products for our customers and the environment.
Our new eco denim contains 20% recycled cotton in the fabric and eco metal trims that require less energy and water to produce.
They're the same great fit and wash as the jeans you know and love, just made a little better for the planet.
You'll see a mix of old and new styles for a little while, as throwing away perfectly good denim isn't good for the planet either.
Get the fit you want with our great range of comfortable styles.
Snug, but comfy on the leg, with a looser ankle. The perfect jeans from day to night.
Relaxed fit with a straighter shape. The perfect all-rounder.
Our slimmest, tapered fit. Made for a smarter, modern look.
With a straight fit from waist to knee with extra room at the ankle, they’re rugged and ready for any occasion.