We’ve come a long way in 30 years. It’s been quite a journey – we’ve travelled from mountains to beaches, and from coastal towns to big cities.
Our Evolution: The FatFace Story so far
May 03, 2018
It’s always been our sense of adventure, fun and spontaneity that make us who and what we are. We’re more than just ordinary. And so are our clothes. We started selling tees from a campervan, and proudly grew into a brand that designs modern, stylish clothes for all the family. For work, for chilling, for play. For every day. They’re crafted thoughtfully with you in mind; with unique details, to the highest quality. And they’re created mindfully; with us driving for sustainability, treading lightly wherever we go. We’re FatFace. More than just ordinary, since 1988.
Discover the story so far…
1988 – Founders Tim and Jules sold t-shirts and sweatshirts from their campervan in Val d’Isere so they could carry on skiing.
1992 - Our FIRST EVER store opened in Fulham
1993 - The first catalogue rolled hot off the press
1997 - We started selling clothes for women and kids
2000 - FatFace night surf events kicked off at Lusty Glaze, Cornwall
2001 – We joined the digital world and our website went live. And hello, first ever Airlie Sweat.
2012 – The first designs of our Serena Dress, Poppy Popover & Cassie Cami landed.
2013 – The year of awards! We won Retail Week Store Design of the Year and EPOS Initiative of the Year.
2014 – We held Brand Camp; a huge weekend team building event in the Lake District.
2015 – We hopped across the pond and launched our US website.
2016 – A year later, our first US store opened.
2017 – Our Copper & Black range began. We also teamed up with Camp Bestival on an exciting range of festival-themed tees.
2018 – We opened our shiny, new Distribution Centre. And we were lucky enough to work with artist Peter Bezuijen and the Natural History Museum on two great collaborations.
Fast forward to today and we leave no stone unturned to create clothes that are perfect for your lifestyle, whatever you’re getting up to. From those thoughtful little details to the best quality fabrics, all our clothes are designed with you in mind…
All in the detail
We make sure every detail is just so… just so you’ll notice the difference. Perfectly positioned pockets. Oh-so cosy brushed cotton. Trims, buttons, zips, labels — every detail of our clothes is designed to delight. We really do sweat the small stuff.
Designed by us
From vintage markets to faraway lands, old country homes to rugged coastlines — our designers find inspiration everywhere. And, of course, we do our own design — from the cut and cloth, right down to trims and prints.
Built to last
Crafted with care, our clothes are made to take whatever life throws at them. We make clothes to last. Which means we choose fabrics that go the distance and use rugged stitching and construction. The result? Our coats are toasty warm, jumpers uber-cosy and PJ’s soft to the touch. These are clothes designed to be lived-in — and loved — for the long term.
Caring about cotton
Organic cotton is better for the environment, better for the people who produce it and better for you. Which is why we’re using it more and more. We’ve also joined the Better Cotton Initiative, which exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.
We do all this for you. Because we want you to love everything we do. We’ve come a long way in 30 years. And our journey continues. We’re FatFace. More than just ordinary, since 1988.