The FatFace story

It all began in 1988 with two guys enjoying life on the slopes in the French Alps and desperately trying to avoid working for a living. With money running out, they hatched a plan: print some sweatshirts and t-shirts, sell them at night, and ski during the day. With that simple formula, the FatFace brand was born with the name even being inspired by their favourite black mountain run in Val d’Isère, La Face. Fast forward over 25 years and the same entrepreneurial spirit still remains at the heart of the business, underpinning our growth into a successful multi-channel retailer with over 200 stores, an award winning store design, and a fast growing e-commerce website. While we will always stay true to our heritage, we also continue to pursue new growth opportunities. From new stores to international expansion, we’re constantly exploring ways to give more people better access to the FatFace brand, all the while retaining our passion for delivering a fantastic product and service experience that is loved by all our customers.

0 stores 1988  
The founders sell T-shirts and sweatshirts from their campervan to fund their skiing on La Face, Val d’Isere
  1989      
  1990      
  1991      
1 store 1992  
First store opens, in Fulham
  1993  
The first catalogue rolls off the press and is mailed to customers
  1994      
  1995      
  1996      
  1997  
The women's and kids ranges were introduced
  1998      
  1999      
27 stores 2000      
  2001  
www.fatface.com goes live
  2002  
50th store opens
  2003      
80 stores 2004      
  2005  
100th store opens
  2006  
Relationship with John Lewis begins
  2007  
Bridgepoint acquires FatFace
142 stores 2008      
  2009      
  2010  
FatFace enters into a new stage of growth
  2011  
FatFace launches a full multi-channel strategy
  2012  
200th store opens / New eCommerce platform lauches / New store concept lauches
  2013  
FatFace wins Retail Week store design of the year award / FatFace wins Retail Week EPOS initiative of the year award
  2014  
International strategy agreed
  2015  
US dedicated website launched
228 stores 2016  
First US store opens / Lease exchanged on a new 80,000 sq.ft Distribution Centre / Further record year of sales
  2017  
Occupancy taken of the new Distribution Centre / New wholesale agreements signed with Amazon and Next / FatFace wins licensing award
  2018  
Distribution Centre opens / New omni-channel strategy agreed / Target set of 10 stores in the US / First overseas department store concession to open